Hipster Sexism

 ( http://www.spin.com/articles/spring-breakers-harmony-korine-movies-inspired-teen/ )

What's a 'Hipster Sexism' ?

Hipster Sexism is an objectification of women in a mockery manner. You can find hipster sexism everywhere in life, but the scariest thing is that some of the people are already used to it so they don't realize that they've always been the victim themselves. People started to think that calling each other by nicknames like "slut" or "bitch" is a normal thing to do, it's a 'friend' thing, they don't even mind it when some of their guy friends call them that. In some movies, you can see a scene of a geek girl 'enjoying' herself on her bed and being laughed about, just since when this kind of thing is 'funny' ?

American apparel is a good example for this matter, their campaigns have been regularly breaking the advertising rules by featuring some provocative images of women. The campaigns got banned by ASA ( The Advertising Standards Authority ) as they have caused serious offenses to the visitors of its website. 

 Here are some of the examples of the campaigns : 

( http://time-az.com/main/detail/34018 )

( http://collectiveshout.org/2010/06/dont-buy-american-apparel/ )

( http://www.aciddesign.net/marketing/advertising/american-apparel-ads-fallwinter-20122013/ )

Terry Richardson's works are another example of a Sexism, his works are always been labeled as 'provocative', but the sad thing is everybody decided to love his works and label them as a form of an art.

Some of Richardson's works : 

( http://en.paperblog.com/rihanna-by-terry-richardson-for-rolling-stone-us-february-14th-2013-421281/ )

( http://abduzeedo.com/provocating-work-photographer-terry-richardson )

 ( http://xaxor.com/fashion/41153-candice-swanepoel-for-gq-uk-may-2012-by-terry-richardson.html )

Just when did these stuff become normal for us, and worse became cool or funny ? :/